Public consultation and engagement requires a two-way flow of communication between the proponent (the organization doing the consultation) and the public. The public needs to have information presented in a way that is easy to understand and this can be done, in part, by using good visuals. I recommend the booklet “Visualizing Information for Advocacy: An Introduction to Information Design” as a good resource to review before creating your public information materials. It’s written for NGOs who do advocacy, but the suggestions apply just as well to public consultations.
I recently found this manual…
PUBLIC CONSULTATION GUIDE:
CHANGING THE REIATIONSHIP BETWEEN GOVERNMENT AND CANADIANS
By Peter Sterne with Sandra Zagon
I am finding it very useful for planning public consultations required for environmental assements. The detailed Roadmap Model gives 51 key steps one should carry out to conduct a successful public participation process. Written in 1997 it’s a bit out of date in terms of more conteporary approaches, such as the use of online tools, but it is still very worth while and insightful for consultants and government folks in Canada and beyond. Pass it on!